Last updated: 1st March

This Privacy Policy explains how Team Wheel Ltd (“Team Wheel“, “we“, “us” or “our“) collects, uses, stores and protects personal data when you visit our website, contact us, download content, register for an event, or otherwise interact with us.

We are committed to handling personal data lawfully, fairly and transparently.

1. Who we are

Team Wheel Ltd is the controller of the personal data described in this Privacy Policy.

Controller: Team Wheel Ltd
Registered address: [insert registered office]
Email: [email protected]

If you have any questions about this Privacy Policy or about how we handle your personal data, please contact us using the details above.

2. What personal data we collect

We may collect and use the following categories of personal data:

• your name

• your work title

• your company name

• your email address

• your telephone number

• information you provide in contact forms or enquiry forms

• information you provide when registering for events, webinars, downloads or newsletters

• records of correspondence if you contact us

• technical and usage information about how you use our website, such as IP address, browser type, device information, pages viewed, referring website, and dates and times of access

• cookie and similar technology data, where used

We do not intentionally collect special category personal data through the website unless you choose to provide it to us. Please do not send sensitive personal data through the website unless it is necessary and you are comfortable doing so.

3. How we collect personal data

We collect personal data:

• directly from you, for example when you complete a contact form, book a meeting, sign up for marketing, download a resource, or register for an event

• automatically through your use of the website, including through cookies and analytics tools

• occasionally from publicly available sources such as LinkedIn or company websites where this is relevant to a legitimate business relationship or enquiry

4. How we use your personal data

We may use your personal data to:

• respond to your enquiries

• provide information about our services

• send requested materials, such as guides, white papers or event details

• manage and administer our relationship with you or your organisation

• register and manage attendance for events or webinars

• improve our website, services, content and user experience

• monitor website performance, security and availability

• send marketing communications where permitted by law

• establish, exercise or defend legal claims

• comply with legal and regulatory obligations

5. Lawful bases for processing

Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the circumstances, we rely on one or more of the following:

Legitimate interests
We use personal data where necessary for our legitimate interests in running, promoting and improving our business, responding to enquiries, maintaining client and prospect relationships, improving our website, and keeping our systems secure, provided those interests are not overridden by your rights and freedoms.

Consent
Where required, we rely on your consent, for example for certain marketing communications or non-essential cookies. You can withdraw consent at any time.

Contract
We may process personal data where necessary to take steps at your request before entering into a contract, or to perform a contract with you or your organisation.

Legal obligation
We may process personal data where necessary to comply with applicable legal or regulatory obligations.

6. Marketing

We may send you marketing communications about our services, events, insights and related content where we are permitted to do so by law.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly.

7. Cookies and similar technologies

Our website may use cookies and similar technologies for functionality, security, performance and analytics.

Where cookies are strictly necessary for the operation of the website or essential security functions, we may use them without consent. Where cookies are not strictly necessary, such as analytics, advertising or tracking cookies, we will request your consent before placing them on your device.

You can manage your cookie preferences through our cookie banner or settings tool. For more detail, you may wish to publish a separate Cookie Policy alongside this Privacy Policy. ICO guidance states that non-essential cookies generally require prior consent and that simply continuing to use a website is not valid consent. 

8. Who we share personal data with

We may share personal data with trusted third parties where necessary for the purposes described above, including:

• website hosting providers

• CRM and marketing platform providers

• analytics providers

• IT support and security providers

• event management or webinar platform providers

• professional advisers such as lawyers, accountants or insurers

• regulators, authorities, courts or law enforcement where required

We require third-party service providers acting on our behalf to handle personal data appropriately and securely.

9. International transfers

Some of our service providers may process personal data outside the UK or EEA.

Where we transfer personal data internationally, we will do so in accordance with applicable data protection law and use appropriate safeguards where required. Depending on the destination, this may include reliance on an adequacy decision or appropriate contractual safeguards.

The UK can currently receive personal data from the EEA on the basis of the EU’s adequacy decisions for the UK, which the ICO says apply until 27 December 2031. 

10. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, regulatory, tax, accounting or reporting requirements.

Retention periods may vary depending on the type of data and the reason we hold it. For example:

• contact and enquiry data: typically up to 24 months after last meaningful contact, unless a longer period is justified

• marketing data: until you unsubscribe or we determine the data is no longer current

• event registration data: typically up to 24 months after the event

• contractual or client-related data: for the duration of the relationship and thereafter in line with legal and business retention requirements

• website analytics data: in line with our cookie and analytics settings

11. Your rights

Depending on the circumstances, you may have the right to:

• request access to your personal data

• request correction of inaccurate or incomplete personal data

• request erasure of your personal data

• request restriction of processing

• object to processing based on legitimate interests

• request transfer of your personal data to you or another organisation

• withdraw consent where we rely on consent

To exercise any of these rights, please contact us using the details in section 1.

You also have the right to complain to the Information Commissioner’s Office if you believe your personal data has been handled unlawfully or unfairly.

12. Security

We take appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

13. Third-party websites

Our website may contain links to third-party websites, plug-ins or services. We are not responsible for the privacy practices of those third parties, and we encourage you to read their privacy notices.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated version will take effect when published.